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Meet the great minds behind the unique Innovation Sofabed designs

innovation designer Per Weiss

Per Weiss was born in 1959 in Denmark and is the Director of Innovation Design Office International. As an all-round creative person, he started his career as a professional musician, while already studying at the School of Architecture in Aarhus. Then giving a higher priority to his design visions, he worked for some of the famous Danish architects, Friis & Moltke and Schmidt-Hammer & Lassen. In 1988 he graduated as an industrial designer. Since 1989 Per Weiss has been the head of Innovation Design Office and responsible for concept, product design and marketing. Per Weiss likes to express his creativity on a variety of platforms: “My approach to industrial design is multiple and holistic. Design cannot be seen as an isolated mission and the creative process should not be fragmentised by artificial professional boundaries. This is why I work full scale conceptual, starting with strategy and trendspotting over design and graphics to photography and layout. Inspiration and insight grows out of this dynamic working situation, shaping designs that actually affect the target group.”




Innovation Designer Flemming Hoejfeldt

Flemming Hoejfeldt was born in 1950 in Denmark and is the owner of the Innovation Group and CEO of Innovation Randers A/S. The inventive and multi-skilled entrepreneur founded the company back in 1971, where he functioned successfully as designer, engineer and production manager in one. His first design was the Delta-bag, which in 2006 was re-launched as the Player beanbag. Today he has specialised staff, but as a truly autodidact person, Flemming Hoejfeldt still keeps an eye on every step of the process at Innovation, and is happy to take the challenge, whenever obstacles occur. He keeps his feet on the ground and yet never misses a good opportunity to develop design or business. Flemming Hoejfeldt is the driving power behind the worldwide expansion of Innovation as well as several good design ideas.




Innovation Designer Andreas Lund

Andreas Lund was born in 1969 in Denmark. At Innovation he has contributed to the design process of the popular sofa beds Wing and Puzzle. He started his career as an organ builder before he studied at the Danish School of Design, where he graduated in 2000. Thanks to his talent, Andreas Lund has been rewarded with numerous design funds and prizes. With his own company, Format Design, he has created both furniture and product design for several Danish companies and participated in various exhibitions. Today he is moreover teaching at the Danish School of Design and the School of Architecture in Copenhagen.